Client: Diageo
Photoshoot, Styling, Art Direction

For their annual summer launch, beverage global leader Diageo engaged with Traffik to create visual content for their on-premise channels.

I spearheaded this campaign and art-directed the entire shoot, from pre-production to Finished Art. Working closely with the photographer, stylists, production team and retouchers, we created a suite of sun-kissed imagery featuring their popular summer serves to be rolled out across several touchpoints.

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Conceptual Direction, Art Direction and Design roll-out by Lauren Hernandez, at Traffik.