Client: Carlton & United Breweries
Experiential Design, Brand Activation

Festivals like Splendour In The Grass can be complicated. Tickets. Lines. Crowds. Weather. Naturally, Carlton Dry made ‘festivalling’ easier with the Dry Goods Store. A convenience store like no other that took the complication out of Splendour with a range of ridiculous, yet helpful products for sale. Like the Mosh Pit Sleepsuit. 100% waterproof and 90% festival proof. A Bacon & Egg Inhaler, to instantly cure hangovers. And the extremely popular Dry Suit that took the slosh out of the mosh.

Activating across the three days of Splendour, high demand meant stock was low. Popular items like the Hands-free Umbrella and Invisible Disguise instantly 'sold out'. I helped bring this playful concept to life by creating multiple in-store signage, merchandise design, set design and delivery through Finished Art.

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Art Direction, Design, Production Set Design and Finished Art by Lauren Hernandez, at Traffik.