Client: Diageo and Tennis Australia
Experiential Design, Brand Activation

Gordon's, the official Gin of the Australian Open 2023, is excited to introduce its newest flavour, 'Tropical Passionfruit,' adding an exotic twist to its classic range. As part of the festivities surrounding this renowned sporting event, I was assigned to conceptualise and art-direct the primary activation area for patrons to indulge in the Gordon's experience while enjoying the tennis matches from a shaded retreat.

To showcase the prominence of their latest flavour, I proposed a vibrant, two-story tropical oasis that embodied Gordon's bright and lively personality. The design included custom cabana seating and lush greenery, creating an immersive environment. I ensured that surfaces were carefully considered, including the functionality of space and optimal brand visibility throughout the creative process.

Collaborating closely with our Production team, I oversaw the project from its inception to completion, effectively expanding upon Gordon's brand narrative. The end result was a captivating space where visitors could immerse themselves in Gordon's experience, becoming a popular precinct at the Australian Open.

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Conceptual Direction, Art Direction, Production Set Design and Design roll-out by Lauren Hernandez, at Traffik.