Client: Mr Kipling
Experiential Design, Brand Activation

Make every day delicious with Mr Kipling! To celebrate the launch of this iconic brand in Australia, a fun pop-up activation visited a selection of Westfield shopping centres inviting patrons to sample their range of cakes. In a ‘photo booth’ style set-up, patrons were invited to capture a slo-mo video of themselves devouring a Mr Kipling sweet treat and instantly share across their social channels. The introduction of Mr Kipling’s Australian Facebook page help build their social media presence with a stream of engaging and playful content.

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Ideation, Content Creation, Design, Production Set Design and Finished Art by Lauren Hernandez, at Traffik.