Client: Yellow Tail

[ yellow tail ] is an amazing Australian success story, not only do they have a great product and brand, but they also have a refreshingly creative approach to their Shopper work.

During my time at agency One Partners, we have developed campaigns that buck all the usual category language, opting for humour, quirkiness and a distinctive visual character. Resulting in promotions that deliver brand in a way a big ‘WIN’ and a picture of a vineyard never could.

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Ideation, Design, Illustration and Finished Art by Lauren Hernandez, at One Partners.